Book Promotion by the Author is vital to sales. Not since the days of the Gutenberg Printing Press has the author of books been so crucial to the sales promotion of their books. One can hardly watch TV without seeing some celebrity promoting a book. A publisher is limited as to what can be done without the author?s assistance. The author must take some responsibility for distribution. What GEA-Books does is just the cream or as one authored said ?the gravy.?